Mostly OM diary | Randomization in Product, Fulfillment, and Pricing as a Profit Lever
speaker: Ming Hu | Prof., University of Toronto Keys: random product offering/demand allocation/pricing algorithm. TALK ABSTRACT: First, we study blind boxes as a novel selling mechanism in which buyers purchase sealed packages containing unknown items, with the chance of uncovering rare or special items. We show how such product randomization introduced by the blind box can improve the seller’s profitability over traditional separate selling. Second, we study how an e-commerce platform should assign sequentially arriving customers to sellers who compete to sell identical products on the platform....