I come across a new interesting study in the Journal of Operations Management:
"There Is More to Crowdshipping Than Money: Understanding How Operational Characteristics Influence Driver Behaviors" > By Nicolò Masorgo, David D. Dobrzykowski, Christopher S. Tang, and Brian S. Fugate.
from an article in Ripple:
Surge pricing is broken, but there’s a smarter way to match gig workers with consumers By Christopher S. Tang, David Dobrzykowski and Nicolo Masorgo, The Conversation
The researchers applied rigorous econometrics to a massive, granular dataset: approximately 2 million delivery tasks by over 70,000 unique independent drivers working on a crowdshipping platform for a Fortune 100 grocery and retail giant, across a three-month window (February through April 2022).
Grocery delivery feels immensely difference from rideshare…
The study overall shows that gig drivers are sophisticated “micro-entrepreneurs” who strategically evaluate every delivery tasks before accepting any. To understand the ‘micro frictions’ for drivers help design the pricing mechanism better. And the simple spiking prices to match supply and demand doesn’t work as well expected.