The Berliner Philharmonic has been messing with cool marketing campaigns these days. Here’s one interview featuring Emmanuel Pahud, the principal flute:

The flute to me is just the extension of my breath. I determine the length with the fingering I’m playing. But actually I’m a singer. It’s an open instrument, there’s no resistance from the instrument itself unlike any other woodwind instrument or brass instrument. And it creates an open sound, that is truly the extension of my breath, and the projection , the resonance is something that you create in your own body.

Having been a flautist myself, I can testify that Pahud did sketch out the core of this instrument.

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Any another fun one. Again, remarkable marketing campaigns…

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