I could go on about how social media has revolutionized business models in the hyperconnected age. When there are seemingly infinite exposures online, even a 0.01% yield rate can turn a million views into thousands of sales. So now, popularity often correlates with quality, but the cause-n-effect interplay is meddled by the algorithm’s invisible hand.

For one, algorithms amplify what’s already popular—so now, people drive past Izu-shi’s most splendid costal line in Japan—forget about the mountains, sunrise in private onsens by the sea—to cluster in Izu Saboten Zoo to see Capybara Outdoor bath:

Yes, Capybaras in the hot springs! Soaked in steaming baths, they really radiate an aura of pure tranquility.

Yes, Capybaras in the hot springs! Soaked in steaming baths, they really radiate an aura of pure tranquility.

There’s something magical about Capybaras. They embody coziness as if it’s their life’s mission (e.g. you can put an orange on top of their head still they remains inact).

Capybaras are essentially pig-like Rodents — xxl guinea pigs. Btw they og from South America.

Capybaras are essentially pig-like Rodents — xxl guinea pigs. Btw they og from South America.

Watching them sit in hot springs with steam rising around, you will be like, hey, life doesn’t always need to be rushed or overthought all the time. Inspired by this profound revelation, visitors gather en masse, jostling for position, cameras raised high to capture the Capybaras’ zen-like repose. Afterward, they shuffle toward the gift shop, engaging in fierce competition for limited-edition Capybara plushies.

Capybaras in an outdoor onsen — and tourists standing in the wind.

Capybaras in an outdoor onsen — and tourists standing in the wind.