A publisher, an ad exchange, an advertiser and an ad server walk into a courtroom…
Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry.
It’s possibly the most influential antitrust case, ever. ad exchanger would be a nice place to follow up with expert pov and in-depth covers:
- DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief
- Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds
- The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising
- The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
There just isn’t enough popcorn in the world…