I’m excited to present the Cookie series—a collection of everything you need to know about internet Cookies. This Cookie series is a one-stop guide to understanding everything about internet cookies—what they are, how they work, and why they matter. Let’s open and see what’s inside the Cookie Box!
technical basics
- What are Cookies
- Who collect data via Cookies, and how?
- Cookie syncing
- How data is used for ad targeting
regulations
- The rule for cookies
- GDPR and CCPA: the major regulation landscape
- China’s stance
- Industry Trends and Reactions, staring from July 2024
market landscape
- The Value of Cookies
- AdTech Landscape
- Demand-Side Platforms
- Market size and market shares of Ad-Tech industry
- the key when buying ads — targeting
- Data brokers
Google Gossip
- Surprising News: Google stopped decaprecating Cookies
- the Cookies Confusion and the Antitrust Avalanche
extras
Enjoy! But also, eat more veggies.