The Cult of the Convenient Surveys
Some research doesn’t really start with a question, but a survey form waiting to be filled. The pattern is predictable: pick a “socially important” topic — say, “Do people feel more ethical after recycling a paper cup?” Then split participants into two groups. One group watches a short clip of someone recycling. The other sees the same cup tossed in the trash. Everyone rates their feelings on a 1-to-7 scale. And just like that, we’ve produced “evidence.” ...