Micro Influencers are not ads but trusted recommendations
I found a very inspiring video from the digital marketing industry that has economic insights: The video is long. Here’s what I found interesting: The core claim is, micro-influencers (10K–100K followers) deliver positive ROI ~36% of the time. Mega-influencers lose money in 59% of campaigns. Follower count is a poor predictor of returns. Why: Micro influncer is “community based distribution”, like not ads but genuine communication. Engagement is ~4x higher than branded accounts, and you can activate ~100 micro-creators for the cost of one celebrity. ...