Correlated Equilibrium in Fashion
The Maxinomics’ new video points out a new way fashion industry works. Instead of experimenting and betting on what the next hit style is, they just follow the authority: you might remember Pantone’s annual color, or: WGSN: trend forecasting From viral TikTok trends to shifts in global consumer behaviour, the world is changing fast. While anyone can spot a trend once it arrives, the most successful brands know what’s coming beforehand – and act on it early. That’s the power of trend forecasting. ...