the rating paradox
In our digitally inter-connected era, platforms like Dianpin and Yelp have become integral to our decision-making process for choosing restaurants, hotels, and entertainment. These online rating platforms are revolutionizing the demand pattern hence revenue stream of service providers. Basically, ratings platforms are to provision information. Service providers, from local bistros to boutique hotels, register themselves on these platforms. Consumers then rate these services, often accompanied by comments and photos. These ratings are the lifeblood of these platforms, determining how businesses are ranked and recommended to new users searching for, say, “nearby hotpot restaurants.” Despite the lack of transparency in these algorithms, their impact is undeniably profound, especially for those ranked highest in their categories. ...