bling-bling blockchains outsmarting counterfeits
What a surprisingly awesome Sunday afternoon! Professor Hubert Pun from Ivey Business School graced SUFE with his presence and insights, discussing his research: “Counterfeiting and Traceability in Secondary Markets.” Certificates of the authenticity of luxury goods aren’t necessarily real, especially on the secondary market. Counterfeiters are adept at creating fakes that are often sold at prices comparable to genuine products. And even, sometimes people knowingly buy fake items, like knock-off LV bags, just for the logo....