We will focus on Google Chrome to discuss 3rd party cookies’ value in online advertising. Because (i) Cookie and privacy policies vary among browsers, and Chrome is the most popular web-browser (91.56% global share, according 6sense’s report) (ii) Google announced their plan in replacing 3rd party cookies in 2025 (iii) The Ad-exchange industry, whose value largely depends on Cookies, accounts for 10% of Google’s revenue. The Ad-Exchange Industry Structure Publishers like the NY Times attract readers and sell ad space to third-party ad exchanges, which collect user information through cookies and sell it to advertisers. This ecosystem facilitates targeted advertising and effective ad placements. ...

In April 2024, Google announced the complete phase-out of third-party cookies by 2025, marking a significant shift in the digital landscape (timeline). This technical report explores the role of third-party cookies in the online advertising market, their inherent value, and the ongoing industry changes. Section 1 | What are Cookies? Definition: Cookies are small text files that hold a modest amount of data specific to a particular user and website. It is stored locally on a user’s computer. ...

Let’s take a musical detour. Ariana Grande’s “No Tears Left to Cry” isn’t just a pop hit; it’s a message of healing and care, mirroring the core of her album Sweetener. Directed by Dave Meyers, one of the industry’s top music video directors, the song’s visuals are as uplifting as its lyrics. So, as Ariana says, “pickin’ it up”—join me in a brief musical escape from the daily grind of books, papers, and assignments, and keep writing… ...

In tomorrow’s post, we’re diving into the world of cookies—not the one to have with coffee though! Cookies play a huge role in the digital advertisement market landscape. So, tune in to discover what’s really happening behind the scenes when a website tells you, “We use cookies!” It’s going to be a fun and informative ride. Don’t miss out!

Back in February, I picked Sabrina Carpenter as a next big thing in music on my blog: see post the IDGAS energy in Sabrina Carpenter’s ‘Nonsense’. Now, she’s topping the charts with her album Short n Sweet and its hit singles. You can see for yourself on the Billboard Hot 100. told you so It’s exciting to see a prediction come true, especially when it’s about an artist as talented as Sabrina. Her team’s smart choices and her catchy tracks have clearly paid off. ...

In familiar terms, think of market designer as the engineer behind intricate market systems. We design Tinder’s two-sided dating market that match you with your next ‘swipe’, or, Google’s ads market that decides which ads to recommend to you in your next search. And here is the contribution of market designers that I’m most proud of—as a member of the community—kidney exchange. Kidney disease is one of the top 10 causes of death in the US and around the world. And the treatment of choice is transplantation. We can keep people alive for a while on dialysis. But, that’s not the same as a cure. ...

“This piece is short, exciting-and audiences love it. I like the way the medieval Dies Irae plainchant theme shows up: first very quietly on the piano (in Variation 7), and then marching (in Variation 10) before it goes off-beat and jazzy. And listen to the way the harmony changes before it opens up into the famous 18th Variation, in which the main theme is turned upside down. The last Variation, No. 24, has so much humour with its playful leaps in the piano. I think Rachmaninoff must have been a great improviser to have come up with this; it has such spontaneity.” ...

Rachmaninov’s music, with its deep, exquisite melancholy, reflects the profound empathy of the composer’s artistic transformative power, to be turned into pure artistic beauty. I am listening to a lot of Rachmaninov’s music these days. I found it useful (and somehow, even necessary) to know a bit of the composer’s background to better understand the music. One convenient way is Apple Music Classical’s professional annotations—writers carefully crafts introductions for a composer in general, for his works, for particular recordings… In-depth, organized and systematic sources. ...

When I listended to Rachmaninov’s piano concerto no.2 (during one morning makeup routine)—2nd movement Adagio—I found it surprisingly similar to the pre-chorus of Celine Dion’s hit All by Myself. Turned out, that Rachmaninov’s most popular piece is a pop song. Rach’s most popular piece is actually All by Myself, as he is officially a co-writer. ...

SITE 2024 (Stanford Institute for Theoretical Economics) is happening! Held from July 1 to September 11, 2024, the conference covers a broad range of economic topics, with world-class scholars presenting leading-edge economic research. It’s almost like “华山论剑” in Economics. On July 2nd, Lise Vesterlund talked about non-promotable tasks (NPTs). It is a very interesting concept. what are non-promotable tasks? Non-promotable tasks are those that benefit the organization but likely don’t contribute to someone’s performance evaluation and career advancement. These tasks include traditional office “housework,” such as organizing a holiday party, as well as a much wider set of tasks, such as filling in for a colleague, serving on a low-ranking committee, or taking on routine work that doesn’t require much skill or produce much impact. ...