My Ex, Apple PR, and the Economics of (Not) Buying an iPhone
Last summer, my then-boyfriend—not an economist but, as it turned out, a very rational kind of asshole—drove me to the airport to San Francisco. As I trying to connect up Apple Music in the car, I frustratingly struggled with his ancient iPhone 8. He muttered that “the new one is already ordered.” I nodded. Fine. Weeks later, I landed back from Yale, and he was there to pick me up again—with the same cracked iPhone 8. He explained that he had read online that the iPhone 16 would be released soon, with significantly better performance and the same launch price as the current iPhone 15. So, being the rational agent he is, he canceled the order and decided to wait. ...