Mostly OM diary | The Limits of Personalization in Assortment Optimization
speaker: Guillermo Gallego | Prof., The Chinese University of Hong Kong-Shenzhen. TALK ABSTRACT: To study the limits of personalization, we introduce the notion of a clairvoyant firm that can read the mind of consumers and sell them the highest revenue product that they are willing to buy. We show how to compute the expected revenue of the clairvoyant firm for a class of rational discrete choice models, and develop prophet-type inequalities that provide performance guarantees for the expected revenue of the traditional assortment optimization firm (a TAOP firm) relative to the clairvoyant firm, and therefore to any effort to personalize assortments....
