Baidu's Magic Word to Improve Search Results
The Chinese (almost-)monopoly search engine Baidu is famed for its innovative approach to low-quality search results and extensive ads. While Google limits itself to a mere four ads per query, Baidu sometimes offers up to seven for hot keywords like “cosmetic surgery. Moreover, Baidu ensures its “sponsored” tags are so understated they’re easily neglected, while relegating organic results to a cramped corner of mediocrity. But here’s the pièce de résistance: you can enjoy ad-free, high-quality search results on Baidu simply by invoking the safeword “李彦宏”—the name of Baidu’s CEO....