The GEO Industry | Poisoning AI for Five Dollars
On March 15, 2026, China’s annual Consumer Rights Gala — our most-watched consumer protection broadcast — investigated a business called GEO (Generative Engine Optimization). GEO providers charge clients to plant promotional content across the internet so that AI chatbots pick it up and recommend their products as if giving objective advice. So how do you ‘poison’ a LLM? CCTV reporters contacted multiple GEO firms. One, led by a manager surnamed Wang, claimed 200+ clients across industries within its first year. Wang explained the method: they produce advertorial articles on behalf of clients and publish them across platforms where AI models crawl and index content. Because AI algorithms update weekly, Wang said, they must continuously publish fresh content — “feed it, massively feed it” — to maintain rankings. ...