user behavior when using Google search
Some interesting facts on how actually people use Google Search, research conducted by Backlinko—an analysis of 1801 Google user behavior. Some key findings highlights: 50% of Google users click on their results within 9 seconds of searching. And the average amount of time it takes a Google searcher to click on something is 14.6 seconds. … Although this varied widely depending on the query, 19% of searchers click on a Google Ad during their search. ...
