book review | Subprime Attention Crisis (Hwang 2020)
Here’s a new book that I cramed down my stomach over a weekend trip: Tim Hwang (2020) Subprime Attention Crisis Advertising and the Time Bomb at the Heart of the Internet An irritatingly catchy cover, right? content summary In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet, author Tim Hwang sets out to make a provocative argument: The programmatic advertising industry has created a subprime attention crisis, a market bubble that—if popped—will have disastrous results for the publishers of content and users on the Internet....