Playing Through Didi's Matching System
Today’s blog is more of an incentive commentary—two intriguing thoughts about Didi’s (the China ride-hailing app) matching mechanism. fake impatience First, it appears that the matching algorithm has a peculiar bias against patient customers. If a someone is willing to wait—say, for a car that’s more than 15 minutes away—the system seems to interpret this as a sign of infinite patience and begins assigning worse matches over time. In other words, the algorithm rewards impatience. So, as an individual, the optimal strategy is to cancel immediately if assigned a far-off car, signaling your “impatience.” Over the long run, the system does “learn” you’re high-maintenance and start offering better matches. ...