A Sweet Lemon Tale — How MiXue Dominates China's Lemonade Scene via Supply Chain
Supply chains are the unsung heroes of every industry—arguably as important as market rules, if not more so. And when it comes to China’s most popular drink, lemonade, the role of supply chains becomes even more crucial. Today’s story is of how MiXue, one of China’s most successful beverage brands, conquered the market with its mastery of supply chain innovation. MiXue dominates the low-price milk tea market in China, earning it the title of ‘Starbucks of low prices.’ ...
