buy now or put in cart? can it be related to consumer search theory
I’ve been reading up on keyword query ranking optimization literature recently. In this context, we’re looking at e-commerce platforms like Amazon or Taobao, where multiple third-party sellers offer similar products when a user searches for a specific keyword. The platform’s goal is to maximize both the seller’s profit (a combination of surplus and revenue, calculated as price multiplied by quantity) and consumer satisfaction. So, the main questions here are: How should products be ranked?...