DOJ vs. Google | Waterfall Auction -> Header Bidding -> Open Bidding, All Explained
Here’s your Sunday cuppa tea, or wine if you’d need for today’s juicy content: what has Google done wrong, for real? Today let’s drink the richest blend—how they manipulated their auction mechanism to secure monopoly—according to the DOJ’s filed complaint. Related blogs about DOJ vs. Google: DOJ’s complaints overview, and break down Part I and Part II. before we begin, here’s a quick recap: A quick look at the complete market:...