Is Pop Music Dying? An Economic Perspective
I was on a flight back to Shanghai when I read an article about Rose (from BlackPink) and her new song, “APT,” featuring Bruno Mars. I was smitten after a single listen. The sound was mesmerizing. After first hearing the song, I found myself humming the chorus wherever I went. I was hardly the only one. Presumably, a considerable number of readers are still captive to that spell. You know the chorus I’m talking about: a-pa-teu, a-pa-teu, a-pa-teu, a-pa-teu…...