the Buy Box Bubble — what does the complaint reveal about the Buy Box
Following yesterday’s coverage on Amazon’s series of trouble with antitrust regulators, I digged into the filing complaint of CA v Amazon and the orginal complaint and amended complaint of FTC v Amazon. We can obtain quite a bit of interesting information about Amazon’s Buy Box: (at least, from the perspective of regulators…) first, Amazon chose to make purchasing outside the Buy Box hard: Nearly 98% of Amazon sales are made through the Buy Box....