the intensified price war between COTTI and luckin
Prologue In the highly competitive coffee market, a fierce price war erupted with the introduction of the ¥9.9 (~1.37USD) coffee, leading to dramatic changes for two major players: COTTI Coffee and luckin Coffee. Over the span of a year, this aggressive pricing strategy have caused COTTI’s slowing down in its pace of expansion, while luckin Coffee also saw its profits plummet, transitioning from profitability to significant losses. By Xu Qing | Edited by Jin Za...